Zapply· Natural testosterone support supplement
$750k+/month in ad spend
Some of my work for them:
I'm both copywriter and editor, so I don't just find the angle. I build the creative that crushes: script, visual, and audio, all firing at once.
Selected work · scroll for the case studies
5 recent adsThey find the angle.
They write the script.
But their eye was never trained for the visual ...
And that's the missing piece that quietly kills the ad.
Because a winning creative has to land on three pillars at once: script, visual, audio.
Miss one and the whole thing just… dies.
That's why so many "well-researched" ads flop ...
The words are right, but nothing on screen carries them.
I trained both sides.
I started in copywriting in 2023, then moved to editing and cut thousands of ads and videos.
So I don't just know what to say ...
I know what people need to see and feel to stay to the last second.
That's the difference between an ad that's good and an ad that's crushing.
You hold someone to the final frame only when all three pillars are aligned: script, visual, and audio.
Let one drop, and they're gone.
The angle. The words that hook.
The frame. The pacing. The eye.
The beat. The mix. The feel.
Five DTC brands. Real spend, real numbers. Some of the ads that got them there.
Some of my work for them:
Some of my work for them:
Some of my work for them:
Some of my work for them:
Some of my work for them:
I learned persuasion as a copywriter in 2023. I learned how to find why people actually buy. Then I moved to the timeline and spent two years editing thousands of ads, learning exactly what holds attention and where people drop off. Most creative people only ever live on one side of that line. I've lived both, so I hold the whole thing: the angle, the script, and the direction of the edit.
Because I've been the editor, I direct the edit frame by frame: the beat, the pacing, the exact moment the hook has to land. The editors I work with level up, because the direction isn't a wishful brief. It's a blueprint.